Some
Soup and a Bowl!
By Allen Merritt ©2018
This is the time of year where many Americans get
excited and gather about to hype up a Sunday event that drowns out everything
else going on, Super Bowl Sunday.
What teams will play off for the grand title? Which
team will win? Who is performing half time? Which advertisements will be most
impactful in capturing our attention? Bets are posted. Parties are planned and
big screen television sales are probably on the rise.
Personally, I am not a sports fanatic to the extent
I would root for specific teams and follow favorite players or memorize scores
and statistics. I don’t mind watching sports, but I don’t get crazy about it. I
prefer to see an occasional game live just for the sake of enjoying it for its
spectacle, showmanship and entertainment value. The spirit, hype and camaraderie
of it all are illuminating.
Truth is, when I think of Super Bowl Sunday, I do
not just think about football. I think of what good comes out of it. Yes, the
positive possibilities of helping others. Many groups collect cans of soup to
help charitable causes and aide those in need. Some call it “Soup-er Bowl”
Sunday, as in collecting bowls of soup.
It makes perfect sense and is a great campaign toward
promoting positive reinforcement to others, at least on a certain level. From a
marketing stand point, it’s a clever connection. I mean, after all Super Bowl
does have the idea of “Sup” built into it, as into to sup one with another or
having supper. The bowl is significant in that it represents a meal. Some
groups call their programs the “Empty Bowl”, which is to be filled. I suppose
on some level it addresses the bowl half empty or half full analogy. More
importantly, it is about making strides to helping others and feeding hungry
souls. Therefore, game Sunday is more than about football teams and jumping up
and down in excitement.
Souper Bowl Sunday is about caring and offering up care.
It is a fundraising event which continues the helping hand tradition generally
targeting the holiday season. People give of themselves by either lending a
hand, giving of their time to volunteer and also to raise and/or give
monetarily. I even know of one organization which asks you to come in and
create your own bowl out of clay. You mold it, shape it, paint and glaze it and
thrown it in a kiln. Then you take it home as a reminder and add to your
dish collection.
There are many ways to celebrate Super Bowl Sunday
outside of watching the football game.
Hopefully, many will give a little something extra
to support the other side of the event by donating and giving back toward supporting
the SOUP-ER BOWL.
May we all be winners this Super Bowl season and
light up the lives of those who need a little extra positive reinforcement!
Have a good one! Stay positive!
Cheers!
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